Neurotic? Extroverted? Disagreeable? Political campaigns have an ad for you. (Yahoo source)
“I’ll put it in your personality file,” Nix joked. “We’ve modeled every personality of every voter in the United States.” If one were to try to imagine the person who claims to know every single American personality, one would probably not think of Nix, an Eton-educated Englishman in a tweed coat who speaks in fluid, grammatically correct paragraphs of his company’s microtargeting strategy. Whether we like it or not, political campaigns know more and more about each and every one of us, and they’re using that data to craft increasingly specific advertising tailored to our lifestyles. Republicans, led by Karl Rove, pioneered the technique of political microtargeting in a presidential election in 2004, to get out the vote for George W. Bush.